Dame Products

Founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, Dame Products is a modern sexual wellness company on a mission to close the “Pleasure Gap”. By combining clinical thinking with shame-free education, Dame champions a simple idea: pleasure is part of wellbeing — and it starts with better, more thoughtful design.

What sets Dame sex toys apart is how relentlessly user-led they are. Products are refined through Dame Labs (a community of 10,000+ real people) and supported by a clinical board, resulting in modern, ergonomic tools made with body-safe materials (including medical-grade silicone on many designs). The experience feels intuitive — easy to hold, easy to use, and made to fit real bodies and real life.

The Dame Collection at Secrets Shop UK

As an online sex shop for modern pleasure, Secrets Shop UK stocks a curated selection of Dame favourites designed for solo play, couples’ intimacy, and everyday confidence.

• Clitoral stimulation: Clitoral vibrators and suction stimulators for focused, fast-building sensation.
• G-spot & internal massage: Curved G-spot vibrators designed for targeted, comfortable stimulation.
• Couples’ play: Wearable couples’ vibrators designed to stay in place without interrupting the moment.
• Wand power: Wand vibrators for deeper, broader vibration and full-body satisfaction.
• Intimate essentials: pH-balanced Aloe Lube and a toy-safe sex toy cleaner for easy, hygienic care.

Why buy Dame?

• Research-led design: Refined with feedback from 10,000+ testers via Dame Labs.
• Clinician-supported: Guided by a clinical board and wellness-first approach.
• Body-safe focus: Built with body-safe materials and thoughtful engineering.
• Pleasure-forward mission: Created to make pleasure feel normal, healthy, and worth prioritising.